Now TikTok is copying Instagram with ‘Picture Mode’

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At this level, we’re all fairly used to seeing Instagram copy TikTok. Now, in a brand new twist, TikTok is copying Instagram with a brand new function known as “Picture Mode.” The replace permits TikTok customers to share a number of nonetheless photographs in a submit, together with captions of as much as 2,200 characters.

The brand new picture posts, which may additionally function music, will seem in customers’ For You web page alongside movies. In a weblog submit, TikTok says it hopes Picture Mode, mixed the recently-extended permit creators to “categorical themselves and extra deeply join with others.”

However Picture Mode can also be making the For You Web page extra like Instagram in ways in which is probably not as inventive. In line with Mashable, the function is already by creators to share recycled textual content memes and different content material that’s usually common on… Instagram.

However TikTok now copying Instagram’s authentic premise is particularly noteworthy provided that Instagram has reportedly been scuffling with engagement with its TikTok clone, Reels. The Wall Road Journal lately that TikTok continues to be vastly outpacing Instagram Reels in every day watch time.

It’s additionally the newest bout of each social media platform shamelessly copying one another till all of them look form of . Within the final six weeks alone: and have provide you with their very own tackle French upstart BeReal (Instagram’s hasn’t formally launched but). Twitter launched a TikTok-style feed for movies. Whereas YouTube Shorts, itself a TikTok clone, added TikTok-style .

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