Introducing Viva Gross sales, a contemporary manner of promoting that brings collectively any CRM, Microsoft 365 and Groups
In the present day we’re introducing Viva Gross sales, a brand new vendor expertise utility that brings collectively any buyer relationship administration know-how (CRM), Microsoft 365 and Groups to supply a extra streamlined and AI-powered promoting expertise. The previous two years have modified the best way we work. Staff are demanding extra from their employers in right now’s hybrid world – from the instruments they use to the hours and the locations that they work. For sellers, the hybrid work atmosphere means spending extra time in video conferences, chats, e-mail and paperwork to attach with prospects and shut offers.
Salespeople additionally have to entry their CRM system – in addition to a number of purposes and databases – a number of occasions a day to remain on prime of their accounts. This provides as much as dozens of interruptions as they navigate amongst these disparate purposes and the collaboration and productiveness instruments they’re utilizing to perform administrative duties, collaborate internally and work on offers. But, all sellers actually need is to spend extra time with their prospects.
However what if the whole lot a salesman wanted to do their job was introduced collectively in a single place – the place they already spend most of their day – in calls, conferences and chats? What if their buyer data, knowledge and duties have been intelligently organized and accessible within the instruments they use every single day? What if the collaboration atmosphere sellers use to speak to prospects robotically supplies the subsequent greatest motion and sentiment evaluation?
How far more influence may sellers have, and the way far more time may they spend with prospects? How would it not enhance their promoting expertise? And the way far more income may they drive for his or her firm?
That is what led us to develop Viva Gross sales, a brand new vendor expertise utility.
Viva Gross sales enriches your CRM and brings intelligence again to the vendor
Viva Gross sales is a brand new trendy manner of promoting. As a wise CRM companion, Viva Gross sales makes sellers’ lives simpler whereas enriching their CRM. Take into consideration all the client and deal insights which are already in Outlook, Groups and Workplace purposes like Phrase, Excel and PowerPoint, however by no means make it into the CRM system. These insights are laborious to seize as a result of the vendor is tasked with getting into knowledge manually.
By enhancing the CRM system with buyer engagement knowledge from Microsoft 365 and Groups together with the facility of synthetic intelligence (AI), Viva Gross sales empowers sellers to be extra linked with their prospects, leading to extra customized buyer engagements and closed offers sooner. This occurs via a easy buyer tagging function, which automates the info seize, saves the vendor time, and supplies their group with a extra full image of deal and buyer standing. With AI embedded all through, Viva Gross sales is sort of a gross sales coach to maneuver offers together with suggestions and reminders. This intelligence layer supplies sellers the data they should assist them be extra productive.
The way forward for promoting isn’t a brand new system to be taught. It’s bringing the data sellers want on the proper time, with the fitting context, into the instruments they’re acquainted with so their work expertise may be streamlined. Viva Gross sales builds on Microsoft Viva, launched final 12 months, which supplies an built-in worker expertise platform that helps everybody all through their worker journey. Viva brings collectively communications, information, studying, objectives and insights to empower each particular person and workforce to attain extra from anyplace. Now with Viva Gross sales, we’re delivering the primary role-based Viva utility particularly designed to fulfill sellers’ wants.
Reimagining the gross sales expertise
With Viva Gross sales, we’re reimagining gross sales, empowering salespeople with AI-driven insights and knowledge automation proper within the circulation of labor – within the productiveness and collaboration instruments tens of millions are already utilizing every single day – Microsoft 365 and Groups.
As Microsoft’s Chief Business Officer, I’m particularly excited for right now’s announcement. Viva Gross sales delivers on what prospects and particular person sellers have been asking for, and I’m wanting ahead to rolling out Viva Gross sales throughout my total group.
Study extra about Viva Gross sales on the Viva Sales product website.
Tags: CRM, hybrid workplace, Microsoft Teams, Microsoft Viva, Viva Sales