YouTube ends the take a look at asking customers to get a premium subscription to observe 4K movies • TechCrunch

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Earlier this month, YouTube ran an experiment where it asked some free users to upgrade to a premium account to watch videos in 4K resolution. The corporate has now ended this take a look at — in all probability due to uproar from customers.

In a tweet, YouTube confirmed the tip of the experiment and mentioned, “viewers ought to now be capable to entry 4K high quality resolutions with out Premium membership.” So all customers can now watch movies on the highest decision with out paying for a subscription.

YouTube ran the take a look at to know to gauge customers’ reactions when a selected characteristic was pushed behind the premium tier. In a now-deleted tweet, the corporate informed a person who acquired a pop-up asking them to improve that the person was “part of our experiment to know higher the characteristic preferences of Premium & non-Premium viewers.”

Google fees $9.99 per 30 days for YouTube Music and $11.99 per 30 days for YouTube premium within the U.S. — these costs differ the world over. The corporate claims to have more than 50 million paid subscribers throughout each choices globally. The Premium subscription provides options like ad-free viewing, video downloads for offline consumption, and background play.

YouTube tries some ways to transform free customers into paid customers. Earlier this 12 months, it ran an experiment exhibiting customers up to 11 unskippable ads before the start of a long video to allow them to have an uninterrupted expertise. This take a look at was short-lived and the corporate ended it inside days.

Final week, YouTube launched a new feature called handles — which has similarities to what different social networks like Twitter, Instagram, and Fb provide — that permits creators to direct viewers to their channel simply.

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