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Nothing plans to open its first bodily retail location in London’s Soho district earlier than Christmas this 12 months, the corporate has introduced. The shop shall be positioned at 4 Peter Road, between Gosh! Comics and the London outlet of trend model Supreme. Information of the shop comes a day earlier than Nothing is due to announce its latest pair of earbuds, the Ear Stick, which it would promote on the retailer alongside its different units.
Up to now, Nothing has used pop-up places to promote and sell products, however that is the primary time the corporate may have a everlasting retail presence. Nothing CEO Carl Pei has stated previously that his ambition is for Nothing to compete with Apple, which has lengthy operated a worldwide community of shops to supply gross sales and servicing for its units, to not point out large bodily commercials for the corporate. However the dimension and placement of Nothing’s first bodily retailer, away from London’s main buying areas like Oxford Road, highlights the large disparity in scale between it and the iPhone maker.
“Following the profitable launch of Ear 1 and Telephone 1, it’s the right time to shake issues up once more and supply our neighborhood an area the place they’ll interact with one another and our merchandise,” Nothing common supervisor Ryan Latham stated in a press release. “Neighboured by iconic manufacturers like Supreme, now we have the distinctive place of being the one tech retailer within the space.”
