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Drone Racing League Launches DRL Flight Membership
by DRONELIFE Workers Author Ian M. Crosby
The Drone Racing League (DRL) has introduced an inaugural loyalty-rewards partnership with loyalty factors conversion platform PointsKash in an effort to develop the attain of DRL fandom worldwide. The five-year deal will see the launch of the DRL Flight Club, the primary program for DRL followers to gather rewards on PointsKash, alongside branded integrations in DRL occasions, gaming merchandise, and content material starting this 2022-23 DRL Algorand World Championship Season.
PointsKash and DRL will use Algorand’s blockchain platform to make it simple for DRL Flight Membership members to redeem PointsKash factors for DRL dwell occasion entry, restricted version attire, and additional plus-ups within the DRL SIM online game, Drone Racing Arcade cellular recreation, and upcoming Fly-to-Personal NFT drone racing recreation.
“PointsKash is made for Gen Z, so we knew we needed to companion with Gen Z’s favourite sport, the Drone Racing League,” mentioned PointsKash CEO Steve Janjic. “DRL followers are younger, tech-savvy, and have a tendency to have greater incomes than conventional sports activities followers, suggesting that they’re extra prone to stack up factors throughout numerous loyalty rewards packages. We’ll assist DRL followers consolidate these advantages into one centralized PointsKash account and use them in the direction of DRL’s unbelievable drone racing occasions, gaming merchandise and swag.”
Yearly, roughly $400 billion in loyalty rewards goes unused throughout sports activities and different industries. PointsKash’s upcoming cellular app will enable customers to merge gathered factors from different loyalty packages into one central account and convert the factors into money.
“We get up every single day constructing partnerships with manufacturers that each improve the DRL fan expertise and leverage DRL to attach with their goal customers,” mentioned DRL SVP, Head of Partnership Growth, Ari Mark. “We’re thrilled to group up with PointsKash to reward our followers in revolutionary methods, and provides them entry to particular experiences, all whereas showcasing the pace and reliability of Algorand’s blockchain.”
Over the partnership’s length, DRL Flight Membership members will be capable of achieve PointsKash factors by buying DRL merchandise, registering for DRL races, downloading DRL’s racing games, and interesting with DRL’s digital content material.
The PointsKash cellular app will launch this coming December in the course of the 2022-23 DRL Algorand World Championship Season. The season-opener, Race within the Cloud Introduced by Google Cloud, will premiere on November nineteenth on NBC, Tiktok, Twitter, Twitch, Youtube, Instagram and Fb.
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Ian attended Dominican College of California, the place he obtained a BA in English in 2019. With a lifelong ardour for writing and storytelling and a eager curiosity in know-how, he’s now contributing to DroneLife as a workers author.
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, an expert drone companies market, and a fascinated observer of the rising drone trade and the regulatory surroundings for drones. Miriam has penned over 3,000 articles centered on the industrial drone house and is a world speaker and acknowledged determine within the trade. Miriam has a level from the College of Chicago and over 20 years of expertise in excessive tech gross sales and advertising for brand spanking new applied sciences.
For drone trade consulting or writing, Email Miriam.
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