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Natalie Gordon based Babylist in 2011, and as we speak it’s a number one market for child reward registries. However it didn’t take off at first. It took a number of years for Gordon to spin the startup into its present trajectory and a number of other extra for customers to comply with. That is regular! And we’re excited to have Jesse Draper be part of the dialog. She invested in Babylist as a Normal Accomplice at Halogen Ventures.
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