Final 12 months, OM Digital Options (OMDS) introduced it could steadily transition from utilizing the identify the Olympus branding it acquired to its personal OM System brand it developed. Now, that transition is getting quick tracked, only a week after OMDS introduced the primary interchangeable lens digital camera bearing its new OM System identify, the OM-5.

A graphic displaying how the brand new branding will look on the OM System M.Zuiko Digital ED 14-150mm F4-5.6 II lens.

In a press release posted to its Japanese web site, OMDS introduced will likely be changing the ‘Olympus’ identify on all of its present product lineup with ‘OM System.’ In accordance with the announcement, the change will influence all merchandise in OMDS’ lineup, together with cameras, lenses, binoculars and equipment. Apart from swapping ‘Olympus’ with ‘OM System,’ the affected merchandise will in any other case stay unchanged, with the unique specs and construct high quality.

This variation comes almost two years after Japan Industrial Companions (JIP) accomplished its acquisition of Olympus’ digital camera and imaging portfolio beneath its then-new OM Digital Options subsidiary. Ten months after the acquisition, OMDS introduced its new OM System model, which it implied would function the successor to the historic model previously often known as Olympus.

The Olympus identify has been on varied cameras, lenses and equipment in some type since the 1930s. Whereas the model and the merchandise bearing its identify has seen varied homeowners over time beneath the better Olympus umbrella, this transition to OM System seems to mark the top of a reputation that is been stamped on an cameras of all sizes and styles for nearly a century, together with the game-changing OM-1 and its standard Olympus Pen lineup.