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Twitter has been struggling. Some major advertisers have paused spending on Twitter due to the change in management. A prime advert exec, Sarah Personette, stop the day after Musk took over. Musk met with some advertisers himself, and the end result was so dangerous that some execs shifted spending away from Twitter throughout the assembly, Vox Media’s Kara Swisher reported. A few of Musk’s feedback and actions round moderation on Twitter have made advertisers particularly skittish. Twitter isn’t worthwhile and depends on promoting for the overwhelming majority of its income. It is going to additionally must pay roughly $1 billion a 12 months in curiosity on the debt Musk took out with the intention to purchase it.
A technique Musk can make certain his loans are paid, no matter Twitter’s promoting enterprise, is to pay them himself. William Cohan at Puck has suggested that Musk paying the curiosity himself is a probable end result. However to try this, Musk wants money, and to get money, he has to promote Tesla shares.
