Ricoh pronounces ‘Movie Digital camera Undertaking,’ says it is contemplating making a brand new Pentax movie digital camera: Digital Pictures Evaluate
When you thought Pentax was behind the instances by retaining its DSLRs round, be ready: it seems its dad or mum firm Ricoh is engaged on growing a brand new movie digital camera underneath the historic Pentax model.
As reported by Japan Camera Hunter, Ricoh announced the corporate is launching the ‘Film Camera Project,’ a analysis and improvement initiative it’s enterprise ‘to contemplate the event of a brand new movie digital camera underneath the Pentax model.’ Along with the announcement, Pentax additionally launched a pair of movies that share a behind-the-scenes take a look at the work that’s already gone into the ‘Movie Digital camera Undertaking.’
Ricoh says the ‘Movie Digital camera Undertaking’ is comprised of two particular initiatives. First, to contemplate the viability of manufacturing and promoting a brand new movie digital camera. ‘Profiting from the movie digital camera improvement know-how cultivated by Ricoh Imaging/PENTAX, we are going to take into account whether or not veteran engineers and younger era engineers can work collectively to inherit the expertise and add a brand new perspective,’ says Ricoh.
Ought to the challenge show viable, Ricoh says it intends to ‘co-create’ the digital camera with movie photographers. Via each on-line and in-person boards, Ricoh says it desires to contemplate the voices of photographers who wish to see a brand new Pentax movie digital camera come to life all through the event course of.
Why develop a brand new movie digital camera in 2022 and past? Properly, Ricoh says its personal analysis (n=3000) reveals 20% of digital camera homeowners additionally personal a movie digital camera, and in its assertion, Ricoh says it ‘hear[s] the voices of younger people who find themselves having fun with growing the movie and receiving it straight with information as a substitute of printing and importing it to [social media networks].’ Ricoh additionally says that many movie cameras out there immediately now not have any technique of customer support ought to the cameras break, and it might need to change that by providing after-sales service ought to one thing go unsuitable with the digital camera.
The announcement from Ricoh concludes with an announcement from President Noboru Akabane, whereby he says this announcement isn’t a promise a brand new Pentax movie digital camera might be launched, however as a substitute a method of bringing in photographers and ‘take heed to the voices of followers’ to see if it’s a viable path to pursue.
|A screenshot from the above teaser video from Ricoh that reveals somebody advancing the movie on an unknown movie digital camera.|
Leica’s M6 re-release seems to have been a profitable one. May or not it’s Leica’s movie efforts have impressed Pentax? Or has Pentax had this within the works for some time? Right now we’re not fairly certain, however it’s an fascinating improvement nonetheless.
Press launch (machine-translated):
Launched the “Movie Digital camera Undertaking” underneath the PENTAX model
Ricoh Imaging Co., Ltd. (President and CEO: Noboru Akabane) is happy to announce the launch of the “Movie Digital camera Undertaking” to contemplate the event of a brand new movie digital camera underneath the PENTAX model. In recent times, by offering movie cameras which can be turning into in style primarily amongst younger individuals, as a brand new product that inherits the expertise that Ricoh Imaging / PENTAX has cultivated over a few years, we are going to present cameras and images to movie digital camera followers in Japan and abroad. We purpose to increase new choices to get pleasure from true. For many who have been having fun with movie for a very long time, and for the brand new era who need to get a brand new movie any further, I wish to ship “peace of thoughts” together with after-sales service together with the event of latest merchandise.
Particular initiatives of the movie digital camera challenge
- Consideration of the event of a brand new mannequin of movie cameras
- We are going to get thinking about the event of movie cameras underneath the PENTAX model. Profiting from the movie digital camera improvement know-how cultivated by Ricoh Imaging/PENTAX, we are going to take into account whether or not veteran engineers and younger era engineers can work collectively to inherit the expertise and add a brand new perspective. .
- Ingenuity of co-creation with digital camera followers
- Now that digital cameras have turn into the mainstream, it isn’t straightforward to obtain the supplies vital for the event of movie cameras, and it isn’t solely the ideas of 1 producer. And above all, the voices of followers who like movie cameras and photographers and creators are vital. I wish to devise methods to mirror it in product manufacturing by using communication by numerous on-line and offline occasions and SNS. Alternatively, we will even take into account methods to create it with such followers in order that we are able to inform you about our progress worldwide.
Background of the challenge begin – Why is it a movie digital camera now?
- The rising recognition of movie cameras amongst new era customers
- Movie recognition is growing primarily amongst younger individuals. When you seek for “movie digital camera” on the Web, you possibly can see many creators, celebrities, and idols holding movie cameras of their palms. I additionally hear the voices of younger people who find themselves having fun with growing the movie and receiving it straight with information as a substitute of printing and importing it to SNS.
- After we carried out our personal internet survey (about 3,000 individuals in Japan), we additionally obtained a solution that about 20% of the digital camera homeowners personal movie cameras. (*Excluding movie and on the spot cameras with lenses)
- Alternatively, there are few producers that manufacture and promote new movie cameras, and a few individuals are apprehensive about after-sales service for merchandise distributed within the second-hand market. Ricoh Imaging is accountable for the manufacture and gross sales of movie cameras and after-sales service, in order that followers can benefit from the world of movie cameras with peace of thoughts.
- “It takes plenty of time” searching for enjoyable
- The evolution of contemporary units is exceptional, and with the rise of smartphones within the images tradition, it has turn into potential to simply take lovely images wherever. Nonetheless, I feel that there’s a pleasure of daring to spend effort and time in that handy world. The effort and time is part that reveals the persona, creativity, and the style of individuals by human palms, as for those who learn it. Based mostly on the concept that labor results in the pursuit of issues that solely individuals can do, I feel that PENTAX can present “get pleasure from of effort in cameras”.
“Message from President Noboru Akabane”
Ricoh Imaging declared that it might be “reborn” in January 2022. As a brand new initiative in Japan, we are going to take heed to the voices of followers extra straight, comparable to strengthening communication in digital and on-line, exhibiting in crowdfunding, and opening a PENTAX clubhouse. Now we have continued to do “problem” that’s not sure by typical widespread sense, comparable to making and promoting merchandise which can be near that feeling. As well as, we’ve got began providing merchandise realized by “workshop-like” manufacturing, comparable to growing limited-ed particular fashions all over the world.
As a brand new “problem”, with a purpose to present a unique enjoyment from digital, we are going to declare a brand new problem for movie digital camera improvement underneath the PENTAX model. This declaration will not be a declaration that we promise to launch a brand new movie digital camera product, however it’s as a result of we consider that movie digital camera followers will certainly be there so long as individuals are loyal to the pure air and light-weight. I acknowledge how tough it’s to develop a movie digital camera that has completed as soon as. We’re simply in the beginning line of consideration.
I wish to take heed to the voices of followers by numerous occasions and digital communication (SNS, and so on.) and replace the event standing as a lot as potential. Together with your help, help, and criticism infrequently, for those who can problem a brand new movie digital camera challenge within the spirit of co-creation, there’s nothing extra completely happy.