Shoppers are crypto-curious — One in 5 personal digital foreign money: Accenture
During the last 12 months, the crypto area has endured lasting market volatility and scandals, which have negatively affected consumer trust within the business. Nevertheless, an end-of-the-year report from Accenture revealed that buyers are nonetheless holding crypto — and for the long run.
According to Accenture’s 2022 International Shopper Funds report, whereas many shoppers nonetheless favor conventional cost strategies reminiscent of money or bank card, one in 5 surveyed shoppers now personal a cryptocurrency.
For those who maintain crypto, 28% say the selection to enter the crypto area is because of long-term funding. That is adopted by 22% of shoppers saying their option to step into crypto was out of “curiosity” in regards to the area.
Different various causes had been associated to various monetary choices and cross border funds:
“An absence of standardization and the complexity of harmonizing laws throughout jurisdictions could impede utilization of CBDCs for cross-border transactions.”
The report additionally highlighted that the results of latest volatility within the cryptocurrency market may “decelerate their adoption, at the least till the market turns into extra regulated.”
At the moment, solely 23% of respondents stated they belief crypto wallets to offer a safe surroundings for funds and buying.
It additionally talked about central bank digital currencies (CBDCs) instead cost methodology sooner or later. Nevertheless, there are nonetheless many problems to be labored out.
The survey reached 16,000 prospects in 13 international locations throughout Asia, Europe, Latin America and North America in August and September 2022.
Associated: Bringing community-based solutions to crypto lending can solve trust issues
Regardless of the hesitation, the latest market introduced out next-generation cost strategies which might be on the rise. Along with money, card, examine and e-commerce, this consists of digital wallets, crypto, biometrically authenticated funds and metaverse funds.
The latter will notably come into play as the metaverse and interactions in digital reality develop into extra commonplace.
For now, nevertheless, the report concludes that 58% of shoppers are nonetheless hesitant to transact within the metaverse resulting from an absence of belief within the out there cost suppliers. This doesn’t imply shoppers should not curious.
One other latest report from Capgemini says that over 90% of consumers are curious in regards to the metaverse and the way it can remodel their on-line expertise.