Plant-based meals investor says her focus is extra on groups than style • TechCrunch

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For those who’ve been seeing a slew of latest various meat and animal merchandise popping up in your grocery retailer, Lisa Feria is a minimum of partially to thank.

Feria has spent the final seven years investing in startups within the sector. She and her companions at Stray Dog Capital have invested in over 40 firms, from the well-established Beyond Meat to up-and-comers No Evil Meals, Kite Hill and Yo! Egg.

Based mostly in Leawood, Kansas, the agency has been round since 2015. Feria, who’s CEO and managing companion, has seen many of the ups and downs.

Lately, the massive names have been struggling: Past Meat’s share value slid 80% over the previous 12 months. Milk various maker Oatly has been beset with production woes. And customers have typically cooled on the merchandise. As demand has sunk and corporations have adjusted, with McDonald’s stalling rollout plans for its McPlant burger and meat large JBS shutting down its plant-based meat division.

And but Feria and others stay bullish on the sector. TechCrunch sat down together with her to see why she’s nonetheless upbeat and what she’s telling her portfolio firms in these unsure occasions.

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