Cumul.io, a low-code embedded analytics platform for SaaS firms, raises $10.8M • TechCrunch
Cumul.io, the corporate behind a low-code enterprise intelligence (BI) analytics platform for software-as-a-service (SaaS) firms, has raised €10 million ($10.8 million) in a Sequence A spherical of funding.
Based out of Belgium in 2015, Cumul.io works in the same area to well-established BI incumbents resembling Tableau and Looker, however units itself aside with a give attention to bringing embedded analytics to SaaS functions particularly.
Embedded analytics, for the uninitiated, is the place firms supply information reporting and visualizations immediately inside their software program, slightly than having to make use of a separate, standalone BI utility — this brings comfort and ease to rising firms that may slightly focus their assets on their core competencies.
“Increasingly customers of SaaS merchandise or software program platforms count on insights and information to be made accessible immediately inside their core apps, as a local part,” Cumul.io CEO and cofounder Karel Callens defined to TechCrunch. “SaaS firms are in search of options that may be rolled out and marketed rapidly, are straightforward to make use of, and could be scaled and tailored with minimal effort to maintain prices low.”
With Cumul.io, its clients — which embody venture-backed SaaS scale-ups such as Dixa — can combine white-labeled analytics and dashboards into their software program by connecting nearly any information supply, drag-and-drop particular options to customise their dashboards, after which copy-paste a snippet of code into their utility to serve hundreds of end-users.
Whereas Cumul.io is actually corresponding to the likes of Looker and Tableau when it comes to the sphere through which it operates, Callens reckons its most direct competitor is definitely engineering groups who may need a common aversion to third-party embedded analytics suppliers, selecting to sew their very own answer collectively as a substitute.
“Many product and engineering groups nonetheless have the misunderstanding that utilizing an embedded analytics vendor will restrict their flexibility, in comparison with constructing it out on their very own,” Callens added. “There’s nonetheless quite a lot of training concerned on how highly effective and versatile low-code instruments these days could be.”
Before now, Cumul.io had raised round €3.1 million ($3.4 million) in funding, and with its recent money injection the corporate mentioned that it plans to bolster its headcount throughout its workplaces in Leuven and Genk in Belgium, in addition to its New York hub. Certainly, the corporate mentioned that greater than a 3rd of its income already emanates from the North American market.
Cumul.io’s Sequence A spherical was led by France-based early stage VC agency Hi Inov-Dentressangle, with participation from Axeleo Capital, LRM, and SmartFin.